Raleigh Paper’s fresh new take on white paper. But white no longer needs to be boring, as our fascinating new reference tool demonstrates. An exploration of Albinism, it sympathetically manages to explore this fascinating condition, while demonstrating the flexibility and versatility of three distinct uncoated, coated and super calendered papers – Nordset, Novatech and Look! These three economical brands, offer superior quality, high performance and proven reliability with class leading environmental credentials. But it’s the theme of Albinism which has really opened eyes, and minds, of Raleigh’s clients. “It’s an unusual subject and could be considered controversial by some.”  “When the agency, Yello, came up with the concept, we were unsure. But once we saw the images, and the way they were handling the subject so sensitively – it’s really an education piece rather than a piece of overt sensationalism.” Yello chose this theme on the basis of the link (white) between the products and the meaning of Albinism from Latin albus, "white". Using a wide variety of techniques and processes, and showcasing all the papers in different situations - the booklet also sets new benchmarks in production values and technical know-how. It’s a must have tool for anyone who specifies paper. It has spot uv varnishing, spot foiling, matt and gloss varnishes, different weights, a whole raft of print processes and finishes from four colour process, halftones, duotones, bump plates to fluorescent inks – it really was something of a labour of love,  “We’re exceptionally proud of it, and it’s already leaping out the door - contact us for a copy.” To obtain your copy of the Albino promotion, contact your Raleigh Paper Consultant or your Raleigh Paper Sample Centre.  July 2009