|
Matt Edwards from Fabio Ongarato Design talks about one of our latest collaborations.
"The project is an extension of Calibre’s SS08 campaign; we were looking to expand the collaboration through the production of a limited edition piece. Stumbling across a sheet of paper called ‘Heaven 42’ it seemed the perfect match to juxtapose the purity of the paper with the dark side of Terry Richardson.
Technically the stock is quite cool, so it does present a small challenge for fashion related work when skin tones are concerned, this is easily compensated through profiling and slight adjustments on press to warm the skin tones up a touch. The project is a great example of shared creative vision, risk and faith during tough times. For a paper company to become involved in a promotion that depicts the absolute opposite of the stock whilst the world seemed to be falling apart and going up in flames is a brilliant test for a great collaboration, one which we hope to continue again in the future.”

ART DIRECTION & DESIGN Fabio Ongarato Design
PHOTOGRAPHY Terry Richardson
MODEL Chad White
STUDIO Milk Studios, New York
RETOUCHING Visual Thing
PRINT Bambra Press
PAPER Brochure: Heaven 42 170gsm Band: Notturno 140gsm
To obtain a copy of the Heaven piece, contact your Raleigh Paper Consultant or your Raleigh Paper Sample Centre.
July 2009
|